AI influencer agency · UK & US

The AI influencer agency for brands that want characters, not clip art

Fablehouse Talent is an AI influencer marketing agency. We cast, build and manage AI creators with real personalities, so your brand gets content that stays on brief, on time and clearly labelled.

  • Always labelled AI: on-site, in bios and on every #ad
  • Real people review every post and every reply
  • Built to UK CAP/ASA and US FTC disclosure rules
  • No fake reviews, logos or follower counts. Ever.
Why brands come to us

Influencer marketing without the guesswork

You know the drill with creator campaigns. Here’s what changes when the creator is a character you can rely on.

The problem

Influencer campaigns depend on someone else’s schedule, mood and judgement. Posts arrive late, off-brief or not at all.

Why it hurts

Every missed deadline costs a launch window. Every off-brand caption costs trust. And one old post resurfacing can undo a whole campaign.

The fix

Our AI creators have fixed looks, fixed voices and written rules. Every post is scripted, reviewed by a person and approved by you before it goes live.

Two ways to work with us

Sponsor a creator, or own one

Book a creator

Put your product in front of an audience that already likes the character. Choose from in-feed posts, short videos, story sets and UGC-style ad licences.

Book a creator →

Build your own AI creator

A character designed around your brand: name, look, voice, rules and content plan. We build it, launch it and run it, or hand it over to your team.

Build your own →

AI brand mascots

Bring a mascot to life on social, or create a new AI spokesperson that actually posts. AI mascots →

Pet brands

Three AI pet creators, available this week, with no nap schedules. Pet influencer marketing →

How it works

From brief to live post in five steps

  1. BriefTell us your product, audience, goal and dates.
  2. CastingWe match a creator, or scope a custom build.
  3. ProductionAI generation plus human writing and editing.
  4. ApprovalYou review the final cut, the caption, the #ad and the AI label.
  5. Publish & reportWe post, moderate comments and send results.
Live Lab

Real numbers, published in public

Our four creators launched in October 2026. Instead of inventing stats, we’ll publish their real growth, dips included.

Launching
Followers across platforms
Launching
Monthly reach
Launching
Engagement rate
Launching
Posts published

Live dashboard launching soon. Every tile will show the date it was last updated.

Pricing

Clear prices, not “let’s talk”

Most AI influencer agencies hide their prices. We publish ours. Sponsored posts start from [£X], and custom builds come with a fixed setup fee.

See pricing

A note from the founder

“I run a UK SEO and digital agency. I started Fablehouse because brands kept asking me for creators who would turn up, stay on message and not cause a headache. AI characters can do that, but only if you’re honest about what they are. So every one of ours is labelled, and a real person signs off everything they say.”

Mike, founder · About us

FAQ

Questions brands ask

Are your creators real people or animals?

No. Every Fablehouse creator is a fictional, AI-generated character. We label them as AI on this site, in their social bios and on every sponsored post. Real people at Fablehouse write, review and approve everything they publish.

Is it legal to use an AI influencer?

Yes, as long as the advertising rules are followed. In the UK, ads must be obviously identifiable as ads, and regulators expect people to be told when an influencer is not real. In the US, the FTC’s Endorsement Guides cover virtual influencers too. Read our disclosure policy for how we handle both.

Do AI influencers actually make money?

Some AI creators earn real sponsorship income, but most public figures come from the agencies themselves, so treat them with care. We are publishing our own numbers as we go: our live dashboard is launching with real follower, reach and engagement data.

How much does it cost to work with an AI influencer?

Sponsored posts start from [£X]. Custom AI creators and ongoing management are priced by scope. See pricing for how it works.

Who approves the content?

You do. Every sponsored post is scripted, produced and then sent to you for approval before it goes live. Nothing is published without your sign-off.

Can you build an AI influencer just for our brand?

Yes. We design, build and run custom AI creators and brand characters, and you can own the character. See build your own AI creator.

Do you work with UK and US brands?

Yes. We are UK-based and work with brands in the UK, the US and beyond. Our creators are built for English-speaking audiences on both sides of the Atlantic.

Ready to cast your creator?

Tell us about your brand. We reply within two working days.